Dual Sport Alchemy

Dual Sport Alchemy smNot everyone has the resources (or inclination) to go adventure riding in Zambia. Most of us can’t set aside life’s obligations long enough to ride the Transcontinental Trail. While it is nice to day dream of touring exotic locations on a state of the art motorcycle outfitted with high end gear, it’s simply not feasible for the vast majority of us.

The simple truth is that Dual Sport Motorcycling is filled with risk and surprise no matter where you go. Many times you don’t have to spend an exorbitant amount of money or travel too far from home to find adventure. The purpose of this site is to explore and share a grass roots sensibility to Dual Sport riding; helping adventure seekers to transform the average weekend ride into something extraordinary – all on a minimal budget.

Dual Sport Alchemy needed a partner to provide web design, social media and advertising management. Primitive Road Media Group provides to DSA the resources to manage the social media channels and keep the look fresh and appealing. PRMG is the exclusive advertising channel partner for DSA. If your business wants to reach the dual sport crowd, DSA advertising can get you to that goal.

Client Website: Dual Sport Alchemy
Client Social Media: Facebook

Advertising inquiries for Dual Sport Alchemy should use the contact form on this page, or visit the DSA website.

Overland Gourmet

OVERLAND GOURMETsmOverland Gourmet was created to promote, educate, and inspire gourmet cooking in the outdoors. Catering specifically to overland and adventure travelers, they quickly grew a loyal following with their cooking demonstrations and down to earth approach to eating well wherever your travels might take you.

When Overland Gourmet decided to shift gears from retail sales to a more publishing centric business model, they looked to PRMG to help manage that transition. We created a multi-faceted approach that included web design and both social media and advertising management. The website moved to a fully responsive design that can further engage their audience whether they’re reading it from their desktop at home or a mobile device on the go.

PRMG is the exclusive advertising channel partner for Overland Gourmet. If your business wants to reach the outdoor enthusiast and adventure traveler that loves good food and gourmet cooking, advertising with Overland Gourmet can help get you to that goal.

Client Website: Overland Gourmet
Client Social Media: Facebook · Instagram · Twitter

Advertising inquiries for Overland Gourmet should use the contact form on this page, or visit the Overland Gourmet website.

Viking Offroad

viking-offroad-press-releaseViking Offroad, recognized as the leader in synthetic winchline and recovery gear, was about to debut a their new Viking Winch. Rather than using the same tired press release that has become industry standard in the off-road and 4×4 market, they wanted something that would really capture people’s attention.

Viking partnered with PRMG to create a press release that would work across both mobile and traditional email clients, quickly highlight key features, and create a call to action for more information. By utilizing best in class email marketing techniques and a responsive design, Viking’s press was well received and got the attention of key players within the market. With instant feedback on click through ratios and read rates, Viking Offroad has now established metrics as a benchmark to gauge future campaign performance against.

Client Website: Viking Offroad
Client Social Media: Facebook

To learn more about how PRMG can help with your press releases or getting your company’s message across, please fill out the contact form on this page.

Grab A Wrench

gaw websiteGrab A Wrench started as a simple idea. Cut through the clutter and junk of traditional off-road and 4×4 news websites and provide consumers with an easy to read, mobile friendly, “go to” news source.

By eliminating the traditional noise found in other websites, Grab A Wrench presents new and interesting products in the 4×4 and off-road market in a format that consumers love.

Utilizing clean, crisp photography and targeted messages, the site delivers a rich media experience were GAW can inform and direct consumers directly to the manufacturer or retailer website.

Primitive Road Media Group developed and refined the concept to create a cohesive brand identity for Grab A Wrench. Using responsive web design and SEO techniques, Grab A Wrench has seen incredible results in a very short period of time. The site also pushes its content through Facebook and Twitter using best-in-class practices like Facebook Mobile Ads and Twitter Cards.

Grab A Wrench isn’t just a news website for the off-road marketplace, it is quickly becoming the news website for the off-road marketplace.

Client website: Grab A Wrench
Client Social MediaFacebook · Google+ · Instagram · Twitter

Advertising inquiries for Grab A Wrench should use the contact form on this page, or visit the Grab A Wrench website.

Equipt Expedition Outfitters

equipt sojournal magazine

Equipt had a story to tell and needed a new way to tell it. As a premier dealer of overlanding and adventure travel products, a simple email newsletter or Facebook post wasn’t going to cut it.

Equipt’s owner, Paul May, lives and embodies the lifestyle he sells. His travels and taste for adventure have taken him across the globe. Whether it’s exploring the jungles of Central America or on safari in the wild bush of Africa, Paul knows first hand about quality gear and what to look for.

However, Equipt needed a unique way to translate those rich experiences into something his customers, and future customers, could appreciate and understand.

Enter The Sojournal.

The Sojournal is an interactive digital magazine featuring beautiful imagery and in-depth content. Through this platform, Equipt is able to bring to life their travels as well as inform and educate the consumer on the brands they represent and sell. Instead of a static PDF, The Sojournal immerses the reader deep into the experience with slideshows, embedded videos, and social sharing features.

We work closely with Paul to create and publish The Sojournal. By capitalizing on the great photography and content he already owns, we craft his message and deliver it through a medium that does more than generate page views – it creates sales! On average, when Equipt publishes a new edition and notifies their readers through an email blast, over 90% of the list reads The Sojournal within the first 48 hours of publication.

Explore the latest issue of The Sojournal.

Client Website: Equipt Expedition Outfitters
Client Social Media: Facebook · Twitter