Equipt Expedition Outfitters

equipt sojournal magazine

Equipt had a story to tell and needed a new way to tell it. As a premier dealer of overlanding and adventure travel products, a simple email newsletter or Facebook post wasn’t going to cut it.

Equipt’s owner, Paul May, lives and embodies the lifestyle he sells. His travels and taste for adventure have taken him across the globe. Whether it’s exploring the jungles of Central America or on safari in the wild bush of Africa, Paul knows first hand about quality gear and what to look for.

However, Equipt needed a unique way to translate those rich experiences into something his customers, and future customers, could appreciate and understand.

Enter The Sojournal.

The Sojournal is an interactive digital magazine featuring beautiful imagery and in-depth content. Through this platform, Equipt is able to bring to life their travels as well as inform and educate the consumer on the brands they represent and sell. Instead of a static PDF, The Sojournal immerses the reader deep into the experience with slideshows, embedded videos, and social sharing features.

We work closely with Paul to create and publish The Sojournal. By capitalizing on the great photography and content he already owns, we craft his message and deliver it through a medium that does more than generate page views – it creates sales! On average, when Equipt publishes a new edition and notifies their readers through an email blast, over 90% of the list reads The Sojournal within the first 48 hours of publication.

Explore the latest issue of The Sojournal.

Client Website: Equipt Expedition Outfitters
Client Social Media: Facebook · Twitter

Hammerking Productions

hammer king

Hammerking Productions are the creators, organizers, and promotors of the ULTRA4 Racing Series and the King of the Hammers off road race. King of the Hammers takes place each year in the month of February on public lands in Johnson Valley, CA.

The race has evolved from 12 teams racing for bragging rights and a case of beer to more than 300 teams competing in front of 35,000 fans in person and nearly 500,000 watching online. Due to the incredible success of King of the Hammers, Hammerking has created an ULTRA4 Racing Series with seven races held throughout the country. Each of these races is a qualifier for the King of The Hammers race.

Primitive Road Media Group creates and produces the official program and guide book for the annual King of the Hammers race. This printed, magazine quality, guide book provides spectators with all of the information they need to enjoy one of the world’s largest and most challenging off road races. The program also showcases vendors and event sponsors as well as highlighting driver profiles.

Client Website: ULTRA4 Racing
Client Social Media: Facebook (Ultra4) · Facebook (KOH)

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