Viking Offroad, recognized as the leader in synthetic winchline and recovery gear, was about to debut a their new Viking Winch. Rather than using the same tired press release that has become industry standard in the off-road and 4×4 market, they wanted something that would really capture people’s attention.
Viking partnered with PRMG to create a press release that would work across both mobile and traditional email clients, quickly highlight key features, and create a call to action for more information. By utilizing best in class email marketing techniques and a responsive design, Viking’s press was well received and got the attention of key players within the market. With instant feedback on click through ratios and read rates, Viking Offroad has now established metrics as a benchmark to gauge future campaign performance against.
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